Professor Wang from Wowprime enterprise lecturing “Brand Positioning” in Coffee Talent Course in Department of Leisure and Recreation Management on 28^th of March 2017. In the lecture, He pointed out that entrepreneurs must accumulate experience and turn them into inspiration. Thus, entrepreneurs should continuously inspect and practise, moreover, to immerse into the content. Professor Wang used Wang Steak case to explain “Market Segmentation”. How to target the target market and position the brand precisely? He asked. He emphasised four points to answer the question that are to be “recognised, recalled, liked and remembered”.

“Company culture is an essential soft power for branding”, Professor Wang said. He also said the company culture of Wowprime enterprise is customers are always first. They treasure 0800 free customer service calls and take them as Gospel. He believes that this is the secret weapon of high customer satisfaction. “The goal is to sell to people who believe what you believe”, Professor Wang used this sentence to end the lectuer.